Hospitality and Tourism Management | Strategic management has become a common sensation in the service sectors and manufacturing industries of today. With the increasing globalisation effects, both service sectors and manufacturing industries have helped prove strategic management’s success.
In this guide, you will know the ways of developing strategies for operations and tourism management. You will also understand why you need to take Develop Strategies hospitality and tourism management courses and methods to develop a strategic plan.
What is known as Strategic Management for Tourism and Hospitality?
Strategic management for the tourism and hospitality industry also involves organizational efforts in creating and implementing integrated plans and establishing them within the organisation’s environment. The main aim of strategic leadership is to bring top management practices to stay on top of the industry.
What is Tourism Management?
Tourism is a leisure activity that involves travelling to areas for pleasure or recreation. It also includes travel for purposes of visiting places for business or for activities such as enjoying local and international cultures, sightseeing and social gatherings.
With time, tourism has turned into one of the largest industries in the world’s economy, and it directly or indirectly becomes a part of our society in operations and also affects the economy. It also helps to provide jobs and income in different ways that can help generate employment and economic growth.
Tourism is basically a Local Activity
Before you opt to study tourism, hospitality and management online, you need to know that tourism is a local activity. The operations of tourism, for instance, can differ from place to place in terms of economic impact like employment possibilities, revenue earning and much more. Any type of development in the tourism industry will depend on the management that is at the local level.
Tourism management is the type of discipline that aims to manage tourists and the tourism industry. This form of management can help to consider the planning and operations of the tourism activities that are especially for travel and travellers.
They can include the following:
- Tourism promotion
- Tourism regulation
- Managing work-life balance
- Tourism development
- Tourism policy
These are the significant areas of tourism management that you need to know. This is why tourism management is essential.
Development in Tourism
Tourism management can also involve the understanding of the requirements of tourists. This can help identify tourists’ needs and create opportunities for further economic growth for the tourism industry.
Tourism policy is the type of policy that includes the development, planning and promotion activities of tourism at the government level. This is needed to implement a uniform policy among various districts and international levels.
It is also required for forming cooperative relationships between local authorities and countries. This is needed to manage the tourist influx and to enhance the overall destinations.
Tourism Promotion and Regulation
It is important to promote tourism activities for the tourism industry, and there are various ways of promoting tourism, such as marketing, advertising and much more. You need to opt for hospitality and tourism management courses if you want to be a part of the tourism and hospitality industry.
If you want to manage the various activities in tourism, regular activities are needed to form a balance between natural resources and tourism activities at the destination. It also helps to protect the historical and cultural features of those destinations. You will find several instances for better tourism regulations like overcrowding, pollution, despoiling, etc.
A proper work-life balance is an important part of tourism management. It includes the compatibility between various work and life patterns; a good work-life balance must improve satisfaction among tourists and the tourism industry.
Before enrolling in online hospitality courses in Australia, you need to know that tourism products are the main aim of the hospitality and tourism sector tourism business. Both these industries include many similar businesses competing to offer the best facilities and quality service at a good price.
What Are the Things Considered by the Hospitality and Tourism Business?
The hospitality and the tourism industry has considered both the internal and external limitations of the industry. The external limitations are not hard to identify as they are social, political, environmental, economic and technological limitations.
The internal limitations are competition, personal attitudes, government regulations, changing regulations and much more. There are two types of thoughts for managing the tourism product: generic approach and product line.
Generic Approach and Product Line Approach
The generic approach states that the product mix needs to be a unique selling proposition for the various tourism products. This is required to maintain the tourism industry’s stability though the marketplace demands are not the same. Changes in the product mix need to be handled carefully.
As per the product line approach, the products need to be grouped together in the way it is in the retail industry. This is required and is appropriate with the multiple product strategies. This approach also states that the product construction is based on the requirements of various circumstances. This is apt for changes in the circumstances.
Another factor considered by the management of product fix is positioning. This is the best way to position the product in the minds of customers, and it also helps to address the questions of who will receive the product and why. Positioning can help to place any product in a favourable place.
How Can a Strategic Plan be developed?
If you are interested in a hospitality course in Perth, you need to know that there are several methods and ways to create a strategic plan. Depending on the various factors of the organisation, a critical analysis of data is undertaken to help provide a better strategic path. It is considered best for a company to have a written strategic plan to ensure a good future.
A strategic plan will involve the following steps:
- To define the circumstances of the current business and the environment that can surround the organisation
- To develop a vision statement
- To establish objectives of the plan for the company
- To identify areas in which the organisation needs to improve
- Identify the opportunities as an excellent response to the environment.
How To Increase Traffic by marketing strategies
There is never a terrible time to take a step back and reevaluate your hospitality marketing plan, regardless of whether you are in charge of a distinctive little hotel business or have years of experience overseeing major hotel groups. Any market’s demand is constantly changing, and to assist business owners in meeting those wants, new hospitality marketing services and technologies are frequently developed. In the wake of any crisis, hotel and resort marketing plans suffer as well, leaving hoteliers unsure of the best course of action.
7 Hotel Marketing Techniques That Will Make You Successful in 2022
- Utilize Technology to Promote Your Hotel More Effectively
- Utilize Social Media to its Full Potential
- Honor Customer Loyalty
- Use a vanity website and work with neighborhood establishments
- Keep Email Marketing in Mind
- Adapt hotel operations in response to visitor feedback
After a strategic plan is developed for a hospitality or tourism organisation, it must be communicated to all stakeholders. After the plan is created, it needs to be reviewed regularly. To be a part of the hospitality and tourism industry, there are various hospitality and tourism management courses available in Australia; you can choose undergraduate, postgraduate or certificate/Diploma courses as per your convenience.